Blog
Practical insights on using AI in your business. Real stories, honest lessons, and straightforward advice.
GrowthZoneAI Joins the South Tyneside Pledge
We’re proud to be part of the South Tyneside Pledge — supporting local people, local businesses, and a stronger regional economy.
AI Isn’t the Problem — Misalignment Is (What a LinkedIn Thread Taught Me in Real Time)
Most businesses don’t struggle with AI. They struggle with how work is organised — who owns what, where things live, and what “good” looks like. AI doesn’t fix that by itself. It either clears the noise… or it makes the noise louder, faster.
AI Didn’t Break the Work. It Just Showed Us What Was Already Broken.
I posted a simple thought on LinkedIn and didn’t expect it to turn into a proper conversation. But it did. The post wasn’t really about AI — it was about how work actually happens inside businesses, and how messy it can get when no one’s agreed a shared way of doing things.
GrowthZoneAI Perspective: North East Must Embrace AI — But Let’s Do It Right
The North East is being urged to embrace AI — but value only comes when people and companies are ready to use it. Here’s GrowthZoneAI’s practical take on what that really means for local businesses.
TEDCO Case Study: GrowthZoneAI — Calm, Practical AI Support for Small Businesses
I’m proud to be featured by TEDCO Business Support in a case study about GrowthZoneAI — why I built it, who it’s for, and how we help small businesses use AI in practical, everyday ways.
A full week of work collapsed into a day (and it felt… weird)
Day one of Week 2 building GrowthZoneAI. I had 25-30 things on my list. By the end of the day, most of it was done. Not rushed, not chaotic—just finished. And instead of feeling triumphant, I felt unsettled.